One of the most significant impacts of Globalisation is a growing aggressiveness in international marketing, featuring
- Brand mark piracy
- Unfriendly multinational take-overs
- Dumping prices
- Quality swindles
- and others more
Unfortunately, in many cases, it is hardly possible to retaliate to these attacks since the offenders´ locations are outside the reach of your domestic jurisdiction. Too often there is no chance to get hold of offenders or to stop them.
As a consequence, we may state there is an increased need for protection and far more sophisticated means of intelligence gathering: so-called Competitive Intelligence in order to identify any potential threats and to anticipate the offenders´ behaviour.
Competitive Intelligence is multi-faceted. The wide variety of available measures needs to be discussed face to face.